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Welcome Vendor Partners!

January 13-15

Greenville, SC

TuesdayWednesdayThursday

Tuesday

January 13, 2026

  • 11am-2pm: Registration & Vendor Booth Exhibit at Seratonic
    • Lunch Available at Lobby Level
    • Registration is in the Hotel Lobby, please register to claim your pre-assigned booth information
  • 12:30pm-1:45pm:
    • (Franchise Partners only Please) COOKING UP CAPITAL: HOW TO FUND YOUR EGGS UP GRILL AND NAVIGATE KEY TAX CONSIDERATIONS. Located in The Loft meeting room, 2nd floor Presenters: EUG Preferred Lenders, Ken Phipps and Kim Jones. Let’s talk money!  Meet our preferred lending partners to learn how they can help you with your financing needs.  Additionally, we’ll have tax experts on hand that will discuss the impact of the new tax bill. Whether you are opening your first restaurant, remodeling an existing location or want to prepare for future growth, this workshop is for you!
    • (Franchise Partners only Please) MASTERING YOUR VENDOR RELATIONSHIPS (TARGETED FOR NEW FRANCHISE PARTNERS) Located in The Library Meeting Room, 2nd floor Presenters: Marc Cotone.
  • 2pm – 5pm: GENERAL SESSION -Located in Reedy Hall, Lobby Level
    • Kick off our 2025 Owner’s Conference with a message from Ricky, Marketing Updates with Chrissy & guest speaker, Dan Gingiss
  • 5pm-6pm: Vendor Booth Exhibit Open at Seratonic
  • 6pm-6:30pm: Vendor and EUG Leadership Happy Hour located in Jasmine Hall, Juniper Restaurant AC Hotel Rooftop Level
    • Leadership Team, Invited Vendor Partners, and FOAC, FMAC members only please
  • 6:30pm-9pm: WELCOME DINNER- Juniper Restaurant, AC Hotel Rooftop Level

Wednesday

January 14, 2026

  • 7am-8:30am: Breakfast (Juniper, AC Hotel Rooftop) and Vendor Booth Exhibit Open (Seratonic, AC Hotel Lower Level)
  • 8:30am- 9:30am: 
    • TOAST MASTER: GETTING THE MOST OUT OF TOAST located in Reedy 1, Lobby Level
    • SHOW ME THE MONEY! (Payroll Providers) located in Reedy 2, Lobby Level
    • FROM PREP TO PROFIT: BUILDING A THRIVING CATERING BUSINESS located in Reedy 3, Lobby Level Presenters: Dustin Ellis, Wes Epstein, Selina Morelli. During this session you’ll be taken through the NEW catering playbook and hear from brand team members and franchise partners on how to successfully build your catering business. 
  • 9:45am-10:45am: 
    • TOAST MASTER: GETTING THE MOST OUT OF TOAST located in Reedy 1, Lobby Level
    • STRATEGIC PRICING FOR GROWTH (SIGNAL FLARE) Located in Reedy 2, lobby level Presenters: Signal Flare and Chrissy McKinney. Meet our new pricing partner, Signal Flare, and learn how they strategically approach menu pricing through competitive analysis, local consumer demographics and price sensitivity.  You’ll walk away from this session with an understanding of the process and timeline for the Spring core menu launch. 
    • FROM PREP TO PROFIT: BUILDING A THRIVING CATERING BUSINESS. located in Reedy 3, Lobby Level Presenters: Dustin Ellis, Wes Epstein, Selina Morelli. During this session you’ll be taken through the NEW catering playbook and hear from brand team members and franchise partners on how to successfully build your catering business. 
  • 10:45am – 11:30am: Vendor Booth Exhibit Open (Seratonic, AC Hotel Lower Level)
  • 11:30am – 1:00pm: EUG Culinary Demo Lunch (Juniper, AC Hotel Rooftop)
  • 1:15pm-2:15pm: 
    • TOAST MASTER: GETTING THE MOST OUT OF TOAST located in Reedy 1, Lobby Level
    • STRATEGIC PRICING FOR GROWTH (SIGNAL FLARE) located in Reedy 2, Lobby Level Presenters: Signal Flare and Chrissy McKinney. Meet our new pricing partner, Signal Flare, and learn how they strategically approach menu pricing through competitive analysis, local consumer demographics and price sensitivity.  You’ll walk away from this session with an understanding of the process and timeline for the Spring core menu launch. 
    • ENGAGEMENT -> ACTION: BUILDING SALES WITH LOCAL MOMENTUM (Pt. 1 ) located in Reedy 3, Lobby Level Presenters: Kristina Munoz, Haley Hendrix, Selina Morelli, Julia Walker. Join this two-part session with the marketing team as they walk through local marketing tools and how to execute them successfully. The second part of this session will be a hands-on workshop where groups will learn to build a local marketing calendar and walk away with plans ready to execute. We suggest joining both sessions but they can be taken independently as well.
  • 2:30pm-3:30pm: 
    • COST CONTROL TO BUILD SALES located in Reedy 1, Lobby Level Presenters: Dustin Ellis, Wes Epstein. We will discuss how to understand, monitor, and manage food and labor costs and protect profitability while maintaining the Eggs Up Grill guest experience.
    • ANATOMY OF AN INCOME STATEMENT located in Reedy 2, Lobby Level Presenters: Mike Lestingi, Ken Alexander.  Understanding reporting consistency and connecting dots before you see money in the bank.
    • ENGAGEMENT -> ACTION: BUILDING SALES WITH LOCAL MOMENTUM (Pt. 2 ) located in Reedy 3, Lobby Level Presenters: Chrissy McKinney, Kristina Munoz, Haley Hendrix, Selina Morelli, Julia Walker. Join this two-part session with the marketing team as they walk through local marketing tools and how to execute them successfully. The second part of this session will be a hands-on workshop where groups will learn to build a local marketing calendar and walk away with plans ready to execute. We suggest joining both sessions but they can be taken independently as well.
  • 3:30pm- 6pm: Vendor Booth Exhibit and Free Time (Seratonic, AC Hotel Lower Level)
  • 6pm-9:30pm: CASINO NIGHT Dinner and Award Presentation- Hugenot Mill and Loft located at 101 W Broad St. Greenville, SC
    • A short walk from the AC Hotel – left out of the lobby for one block no need to find transportation arrangements

Thursday

January 15, 2026

  • 7am-7:45am: Breakfast –  Reedy Hall Foyer, Lobby Level
  • 7:45am-8:45am: Franchise Owners’ Roundtable – Reedy Hall, Lobby Level
  • 9am – 10am: 
    • COST CONTROL TO BUILD SALES – Reedy 1, Lobby Level Presenters: Dustin Ellis, Wes Epstein. We will discuss how to understand, monitor, and manage food and labor costs and protect profitability while maintaining the Eggs Up Grill guest experience.
    • BEST PART OF SOMEONE’S DAY – BUILDING GREAT TEAMS AT EGGS UP GRILL – Reedy 2, Lobby Level Presenters: Jojo Brown, Nick Marien. We will discuss how to build strong, motivated, and high-performing teams that deliver the “best part of someone’s day” every day.
    • ENGAGEMENT -> ACTION: BUILDING SALES WITH LOCAL MOMENTUM (Pt. 1 ) Reedy 3, Lobby Level Presenters: Chrissy McKinney, Kristina Munoz, Haley Hendrix, Selina Morelli, Julia Walker. Join this two-part session with the marketing team as they walk through local marketing tools and how to execute them successfully. The second part of this session will be a hands-on workshop where groups will learn to build a local marketing calendar and walk away with plans ready to execute. We suggest joining both sessions but they can be taken independently as well.
  • 10:15am- 11:15am:
    • ANATOMY OF AN INCOME STATEMENT – Reedy 1, Lobby Level Presenters: Mike Lestingi, Ken Alexander.  Understanding reporting consistency and connecting dots before you see money in the bank.
    • BEST PART OF SOMEONE’S DAY – BUILDING GREAT TEAMS AT EGGS UP GRILL – Reedy 2, Lobby Level Presenters: Jojo Brown, Nick Marien. We will discuss how to build strong, motivated, and high-performing teams that deliver the “best part of someone’s day” every day.
    • ENGAGEMENT -> ACTION: BUILDING SALES WITH LOCAL MOMENTUM (Pt. 2 ) – Reedy 3, Lobby Level Presenters: Chrissy McKinney, Kristina Munoz, Haley Hendrix, Selina Morelli, Julia Walker. Join this two-part session with the marketing team as they walk through local marketing tools and how to execute them successfully. The second part of this session will be a hands-on workshop where groups will learn to build a local marketing calendar and walk away with plans ready to execute. We suggest joining both sessions but they can be taken independently as well.
  • 11:30am- 12:30pm: Q& A with EUG LEADERSHIP + Wrap up – Reedy Hall, Lobby Level

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