Eggs Up Grill to Open in Winter Garden This Summer

Construction to begin this month at West Point Commons

WINTER GARDEN, Fla. – Eggs Up Grill, a rapidly growing breakfast, brunch, and lunch concept is starting construction on a new restaurant that will open this summer in the West Point Commons Shopping Center. The restaurant, known for its great-tasting, freshly prepared meals, friendly service, and inviting atmosphere, is located at 13750 W. Colonial Drive. This is the first Eggs Up Grill for Franchise Partners Noel and Annie Arriola. 

Noel spent the last 30 years in the technology industry, most recently acting as a director of information technology in Orlando. He says that he has known for a long time that he wanted to do something different. 

“Annie and I have dreamed about opening a restaurant for the last 10 years, so when we discovered Eggs Up Grill, we knew right away it was a great match for us,” Noel said. “We truly align with the company’s core values of serving the community where you work and live. It’s more than just opening a restaurant for us, it’s the fulfillment of getting to know our neighbors, feeding them great food, and finding ways to support them.” 

Noel also added that Winter Garden is experiencing serious growth, and they feel it is a perfect place to open their restaurant as the demand for breakfast options along Route 50 are very high. 

“The restaurant is also close to a great mix of shopping and culture and we look forward to being right in the heart of the city’s growth explosion.” 

With seating for 120, the 3,300 square-foot restaurant is designed to make guests feel at home in a light, bright, and cheery atmosphere. The space provides a comfortable escape that is welcoming and familiar. Whether at the counter feeling the energy from the kitchen, at a table shared with neighbors and friends, or in a cozy booth, guests can choose seating options to suit the perfect occasion or mood. The walls will feature artwork specifically designed for Eggs Up Grill that pays homage to its namesake, the Egg.

The Winter Garden restaurant will serve guests seven days a week from 6 a.m. to 2:30 p.m. with dine-in, online ordering, takeout, catering, and delivery options available. A dedicated to-go station will allow for easy pick-up for online orders and third-party delivery. 

Eggs Up Grill will also cater events big or small, with a menu featuring breakfast favorites like eggs, grits, home fries, biscuits and gravy, and muffins. Salads, sandwiches, and wraps are available for catered lunch. Delivery will be available.

“We are excited to open in the summer, and to begin serving and supporting the Winter Garden community,” said CEO Ricky Richardson. “Eggs Up Grill is not just a great dining option for breakfast and lunch, but also a hub for local activity. We look forward to partnering with the community and serving our neighbors.”

The new Eggs Up Grill will be focused on serving the community. The Arriolas look forward to supporting the charitable and ministry efforts of their home church, as well as supporting local schools in the area. 

With locations across the southeast in Georgia, Florida and the Carolinas, Eggs Up Grill is anticipating that 2021 will be a record-breaking year for development with 12-15 new restaurant openings. The success of the franchise partners at each of these locations starts with the best real estate. That’s why Eggs Up Grill has invested in a nearly two-year partnership with The Retail Strategy (TRS). TRS was instrumental in the lease process for the Winter Garden restaurant, applying an individualized approach to finding the right location using mapping and analytics technology to optimize market positioning. Through the Brand partnership with TRS, franchise partners have access to this support at no cost to the franchise partner. 

Eggs Up Grill offers its full menu, open to close, for dine-in, takeout, or delivery. Menu categories include breakfast sandwiches, benedicts, omelets, pancakes, waffles, French toast, as well as classic breakfast entrees, home-fry bowls, and fan-favorite muffins. There are also lunch choices including burgers, sandwiches, wraps, and salads. 

The Winter Garden restaurant will employ 25 team members and will begin the hiring process later this spring. Those interested can apply at eggsupgrill.com. For updates on the Winter Garden location, visit @eugwintergarden on Instagram, and facebook.com/EUGWinterGarden. 

About Eggs Up Grill:  

Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch. The aromas of freshly brewed coffee, savory bacon, and hand-cracked, farm-fresh eggs on the griddle, and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily. Recently ranked as the no. 1 breakfast franchise by Entrepreneur magazine’s Franchise 500® for its outstanding performance in areas including unit growth, financial strength and stability, and brand power, Eggs Up Grill is experiencing record growth across the southeast. Originally founded in Pawleys Island, S.C., by restaurateur Chris Skodras, Eggs Up Grill now has 46 locations and is headquartered in Spartanburg, S.C. In 2018, private equity firm WJ Partners acquired Eggs Up Grill, building the team and priming the Brand to rapidly grow in more communities across the U.S. with plans underway to reach the 100-restaurant mark by 2023. For more information, visit https://www.eggsupgrill.com/franchise

Former Eggs Up Grill CFO Explains Why He Left to Become Multi-Unit Franchisee

This article was published March 14, 2021 on Hometown Headlines in Rome, Georgia:

By Natalie Simms

After 30 years in various corporate roles for companies across the country, local Eggs Up Grill franchisee Andy Wright decided he wanted to build a business of his own. So, he left his job as Chief Financial Officer of Eggs Up Grill, headquartered in Spartanburg, SC, and to open his own Eggs Up Grill restaurants, along with his wife Penny, in Canton and Rome.

The restaurant features the brand’s first pick-up window for takeout orders.

With the Canton restaurant already exceeding expectations since opening in December 2020, Wright hopes the same for the new Rome location that opens at 6 a.m. Monday. And if all goes well, the Wrights hope to continue growing in similar markets such as Cartersville, Dawsonville or Cumming.

“I held corporate roles in finance, procurement, and technology spanning the last 30 years,” says Wright. “These roles were predominately in helping to build small companies into recognized national brands.

“I’ve long been intrigued by the thought of building my own business and shortly after joining Eggs Up, I had the opportunity to spend a few days working in a franchisee’s restaurant and really caught the bug. Within 3 months, I was discussing it with my wife. She had been a part of the restaurant business before with her family business…she knew the complexity of it all.

“But, the restaurant’s family friendly atmosphere, the franchisees passion, community engagement, and focus on team development really excited me then, and excites me even more today…going from a desk job to being in the store and serving guests…its hard work, but exciting and fulfilling for me.”

Wright says he understands the economics of the business and didn’t get into it to ‘get rich’ but to build something for generations to come.

“I wanted something good, wholesome to build on so the next generation can continue to grow for years to come,” he says. “My wife is my also my business partner. We have three kids ages 14, 16 and 18 and all are heavily involved in our business. Our oldest two have trained at the corporate location in Spartanburg (SC) and are now servers in our Canton restaurant. They have really found their confidence in a very challenging year.”

Wright already had already developed his business plan for his first location in Canton and had lease agreements in place before the COVID pandemic began last March. Despite the short-term impacts, he had the confidence to keep moving forward.

“I’ve gone from feeling terrified to excited over the last year,” he says. “A business is a sizable investment and you have lease, loan and franchisee obligations. But I had confidence in our economy and in our medical system. We are social beings and I knew we couldn’t put our heads in the sand for eons.

“While there were short-term impacts, as we moved forward, I had the confidence we would persevere and do well. I left my desk job in March (2020), signed the lease in Canton and started building that location in August. We opened in December and it has exceeded my expectations. My business plan was written out before COVID in 2019 and we still have exceeded that plan.”

Wright says he chose Rome for his second location because of its strong community and regional draw.

“Rome is a regional hub and has a really strong community, vibrant and growing economy and favorable demographics,” he says. “We believe that the community will love our DNA – we are home to the whole neighborhood…serving smiles from sunup through lunch.”

At Eggs Up Grill you will notice the difference in service, menu and venue from the neighboring competition.

“Our service is our passion. We provide real service for real people and making them smile is job No. 1,” says Wright. “We have warm, friendly, and attentive team members – making you feel right at home. We are neighbors serving neighbors from 6 a.m. to 2 p.m. daily.

“We have a vast menu of breakfast and lunch items served all day.  It starts with farm fresh hand cracked eggs cooked 14 ways – varieties include poached, scrambled, fried, omelets, etc.  Breakfast and lunch sandwiches include burgers and wraps, salads, pancakes, waffles, hash, steaks, and a variety of healthy options.

“The restaurant is clean, bright, and family oriented.  We have comfortable seating inside and will be adding patio seating over the next few weeks. We are able to accept orders over the phone or online, and shortly will offer 3rd party delivery services with Door Dash, Grub Hub, and Uber Eats. Orders can be picked up in our Eggside pickup area as well as through our pickup window.”

As for what’s next, Wright says he is focused on “the here and now” in Rome and Canton.

“We are acutely focused on delivering great experiences to our guests and developing our team members in Rome and Canton,” he says. “We want to grow, but not so fast that we outstrip our abilities. We would love to grow in markets that look and feel like Canton and Rome. We will look to opportunistically grow in markets like Cartersville, Dawsonville and Cumming over the coming months and years.”

In the meantime, he is ready to greet customers on Monday and get started bringing new offerings to Rome.

“Rome is such a business-friendly City…they have been so helpful and really rapid in their approval processes,” he says. “And the Ledbetters have been amazing to work with. They have done an amazing job on East Bend. It is well constructed…really top-notch and we’re excited to be here.”

Business hours are 6 a.m. to 2 p.m., Monday-Sunday for breakfast, brunch and lunch. All veterans, active military and first responders will receive a 15% discount every day.

Eggs Up Grill Experiencing Rapid Growth in 2021; Locations Boast Fresh New Interior Design

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SPARTANBURG, S.C. — Eggs Up Grill projects another record year with rapid growth underway. The breakfast, brunch, and lunch concept will open 12-15 of its newly designed restaurants across the Southeast, reaching nearly 60 locations by the end of 2021. All of the new restaurants feature the Brand’s refined and refreshed restaurant design, ensuring these locations become a welcoming, community mainstay in each neighborhood.

With that growth in mind, and as part of its mission to be a best-in-class franchisor, the Brand is continuing its three-year partnership with Walt Carucci of AE Consulting Services. Carucci works hand in hand with franchisees to ensure support as they work through the restaurant design and contractor selection process. That relationship starts after the signing of the Franchise Agreement, and through the grand opening, helping franchise partners navigate the needs of landlords, architects, equipment and design vendors, and much more. Carucci says the new design of these restaurants brings to life the Brand’s motto of being a happy place for its guests and team members. 

“We used the opening of the company’s flagship restaurant, innovation lab, and training center in 2019 in Spartanburg, S.C., as the opportunity to introduce a refreshed design that impactfully communicates the spirit of the Brand,” said Walt. “We were able to implement those changes at our Spartanburg location, which has prepared us for the robust growth the Brand has experienced year after year.” 

The restaurant, known for its great-tasting, freshly prepared meals, friendly service, and inviting atmosphere, turned to Plan B, a hospitality design and architecture firm in Dallas for the prototype project. Plan B combined refreshing comfort with simplicity and charm that is signature to Eggs Up Grill. Now, that design has been adapted and rolled out into new restaurants in Georgia, the Carolinas, and Florida, and soon to be introduced in new locations in Virginia, Tennessee, and Alabama.

From the moment guests enter, they are greeted with a light, bright, and cheery atmosphere. The space is designed to provide a comfortable escape that is welcoming and familiar. Whether dining at the counter feeling the energy from the kitchen, at a community table shared with neighbors and friends, or in a cozy nook, guests can choose seating options to suit the perfect occasion or mood. The walls feature artwork specifically designed for Eggs Up Grill that pays homage to its namesake, the Egg.

Each restaurant is 2,300 to 2,800 square feet with seating for approximately 85 guests. Guests will enjoy an upbeat, friendly dine-in experience as well as a convenient pick-up station, which allows for convenient access for online orders and third-party delivery. In addition there is a special emphasis on finding real estate that can accommodate patio seating, enabling guest to enjoy the outdoors and for those not yet comfortable with interior dining. The Brand continues to innovate for future locations, including its first pick-up window debuting at the new Rome, Ga., Eggs Up Grill opening March 2021. 

During his career, Carucci has constructed and developed more than 450 restaurants in more than 35 states and held executive positions for multiple chain restaurant companies. His experience spans the industry, including work with quick service, fast casual, casual dining, buffet style, and fine dining. His specialties include real estate acquisitions, building and ground leasing, property development, entitlements, design and construction management, and facilities maintenance.

“Walt was instrumental in contributing to the design and construction of the company-owned Eggs Up Grill prototype in Spartanburg, South Carolina, and now assists franchisees daily with the design and construction phase,” said Todd Owen, vice president of franchise sales and development for Eggs Up Grill. “He helps save our franchisees money and time so they can focus on getting their restaurants ready to open to our guests.”

With locations across the Southeast – Georgia, Florida and the Carolinas, Eggs Up Grill offers its full menu, open to close, for dine-in, takeout, or delivery. Menu categories include breakfast sandwiches, benedicts, omelets, pancakes, waffles, French toast, as well as classic breakfast entrees, home-fry bowls, and fan-favorite muffins. There are also lunch choices including burgers, sandwiches, wraps, and salads. 

About Eggs Up Grill:  

Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs on the griddle, and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Recently ranked as the no. 1 breakfast franchise by Entrepreneur magazine’s Franchise 500® for its outstanding performance in areas including unit growth, financial strength and stability, and brand power, Eggs Up Grill is experiencing record growth across the Southeast. Originally founded in Pawleys Island, S.C., by restaurateur Chris Skodras, Eggs Up Grill now has 46 locations and is headquartered in Spartanburg, S.C.  In 2018, private equity firm WJ Partners acquired Eggs Up Grill, building the team and priming the brand to rapidly grow in more communities across the U.S. with plans underway to reach the 100-restaurant mark by 2023. For more information, visit https://www.eggsupgrill.com/franchise.

Eggs Up Grill Begins Construction for Restaurant in Fort Mill

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FORT MILL, S.C. – Eggs Up Grill, a rapidly growing breakfast, brunch, and lunch concept is starting construction on a new restaurant that will open this spring at Springfield Town Center in Fort Mill. The restaurant, known for its great-tasting, freshly prepared meals, friendly service, and inviting atmosphere, is located at 516 Mercantile Place.  This is the first Eggs Up Grill for Franchise Partners Andre Smith, and Kevin and Shelly Trayer. 

“Fort Mill is growing by leaps and bounds and we have been watching this area really blossom,” said Andre, co-owner of Eggs Up Grill Fort Mill. “There are so many positives about this location. While it’s growing, it still has that small town feeling that’s a perfect fit for a neighborly restaurant like Eggs Up Grill. That was a really important factor to us when choosing a site. We want to be everyone’s hometown restaurant away from home.” 

With seating for nearly 100, plus an outdoor patio for dining, the 2,765 square-foot restaurant is designed to make guests feel at home in a light, bright, and cheery atmosphere. The space is designed to provide a comfortable escape that is welcoming and familiar. Whether at the counter feeling the energy from the kitchen, at a table shared with neighbors and friends, or in a cozy booth, guests can choose seating options to suit the perfect occasion or mood. The walls will feature artwork specifically designed for Eggs Up Grill that pays homage to its namesake, the Egg.

The Fort Mill restaurant will serve guests seven days a week from 6 a.m. to 3 p.m. with dine-in, online ordering, takeout, catering, and delivery options available. A dedicated to-go station will allow for easy pick-up for online orders and third-party delivery. 

Eggs Up Grill will also cater events big or small, with a menu featuring breakfast favorites like eggs, grits, home fries, biscuits and gravy, and muffins. Salads, sandwiches, and wraps are available for catered lunch. Delivery will be available.

“We are excited to open in the spring, and to begin serving and supporting the Fort Mill community,” said CEO Ricky Richardson. “Eggs Up Grill is not just a great dining option for breakfast and lunch, but also a hub for local activity. We look forward to partnering with the community and serving our neighbors.”

As Fort Mill is a growing town with a strong sense of family, the new Eggs Up Grill will be focused on serving the community. The team specifically hopes to work with local food banks.

Smith, who has ties to the community, has been in the restaurant business for 25 years. He spent most of his time with Fuddruckers and Fatz Cafe. He was a frequent guest of Eggs Up Grill and fell in love with the Brand, which later led him to become a franchisee. Alongside the Trayer’s son Caleb, he will lead operations at the new restaurant.

With locations across the southeast in Georgia, Florida and the Carolinas, Eggs Up Grill is anticipating that 2021 will be a record-breaking year for development with 12-15 new restaurant openings. The success of the franchise partners at each of these locations starts with the best real estate.  That’s why Eggs Up Grill has invested in a nearly two-year partnership with The Retail Strategy (TRS). TRS was instrumental in the lease process for the Fort Mill restaurant, applying an individualized approach to finding the right location using mapping and analytics technology to optimize market positioning. Through the Brand partnership with TRS, franchise partners have access to this support at no cost to the franchise partner. 

Eggs Up Grill offers its full menu, open to close, for dine-in, takeout, or delivery.  Menu categories include breakfast sandwiches, benedicts, omelets, pancakes, waffles, French toast, as well as classic breakfast entrees, home-fry bowls, and fan-favorite muffins. There are also lunch choices including burgers, sandwiches, wraps, and salads. 

The Fort Mill restaurant will employ 25-35 team members and will begin the hiring process soon. Those interested can apply at eggsupgrill.com. For more information on the Fort Mill location, visit @eugfortmill on Instagram, and facebook.com/eugfortmill.

About Eggs Up Grill:  

Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch. The aromas of freshly brewed coffee, savory bacon, and hand-cracked, farm-fresh eggs on the griddle, and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily. Recently ranked as the no. 1 breakfast franchise by Entrepreneur magazine’s Franchise 500® for its outstanding performance in areas including unit growth, financial strength and stability, and brand power, Eggs Up Grill is experiencing record growth across the Southeast. Originally founded in Pawleys Island, S.C., by restaurateur Chris Skodras, Eggs Up Grill now has 46 locations and is headquartered in Spartanburg, S.C.  In 2018, private equity firm WJ Partners acquired Eggs Up Grill, building the team and priming the Brand to rapidly grow in more communities across the U.S. with plans underway to reach the 100-restaurant mark by 2023. For more information, visit https://www.eggsupgrill.com/franchise

Eggs Up Grill Featured on NBC Station; Multi-Unit Owner Spotlighted

Eggs Up Grill franchise partner Heath Greene is up and running with the first of three restaurants he is developing in the Savannah, Ga. market.

WSAV-TV sat down recently to speak to Eggs Up Grill CEO Ricky Richardson and Greene about the new location.

“I knew it was time for a change after years in the corporate world, but never in my wildest dreams did I think I’d open a restaurant,” said Heath Greene, owner of the new Savannah restaurant. “My family loves eating at Eggs Up Grill, and we started to entertain the idea of opening our own. The more I learned, the more I was attracted to the brand. As we also wanted the opportunity to expand beyond one restaurant, we moved our family to a town that we fell in love with years ago. We believe Eggs Up Grill is a perfect fit for the Savannah market, and we look forward to bringing our guests a great-tasting All-American meal.”

Greene partnered with his childhood friend Ben Sheppard for the business deal.

The opening is part of the breakfast, brunch and lunch brand’s focus on expanding in Georgia where there are currently three locations.  That number will grow to more than a dozen within the next two years.

To watch the full story, click here.

Eggs Up Grill Savannah

Eggs Up Grill CEO explains why ‘Breakfast Isn’t Dead’

Ricky spoke with QSR magazine in virtual panel about the breakfast industry.

QSR Magazine recently hosted a virtual meetup “Breakfast Isn’t Dead:  Restaurant Experts Talk Tips, Tricks and Strategies.”  Eggs Up Grill CEO Ricky participated in this panel where he talked about how Eggs Up Grill franchise partners worked to overcome the effects of the COVID-19 pandemic and dine-in restrictions by expanding our revenue streams.

Ricky shared how Eggs Up Grill has been able to meet the demands of guests through takeout and delivery while still delivering on the brand DNA and managing to “create a smile even when they’re not in our restaurant.” 

In addition, Eggs Up Grill focused food and menu innovation on products that are portable and limiting the amount of new ingredients and items that had to come into restaurants. 

When asked how Eggs Up Grill was changed by the pandemic season, Ricky responded “We are incredibly bullish on the future opportunity.  What’s changed about us is having more respect and passion for finding revenue channels that fit this brand.  Revenue channels that we haven’t had before.  What would have been thinking outside the box 12 months ago is just how we wake up everyday now.  How can we continue—in an on brand way—to push the envelope more?  Moving with speed and purpose we will be much stronger.  We are excited about the future!”

Click here to watch the full segment.

Black History Month Spotlight Shines On Eggs Up Grill Franchise Partners

RIVERVIEW, Fla. — Priscilla Conyers is realizing early success in her journey as one of the owners of Eggs Up Grill in Riverview, Florida. The podcast For Realness Sake featured Priscilla in a recent episode during Black History Month. 

Conyers talked about how important it is to have representation as a local business owner in the community.

L-R: Eggs Up Grill Franchise Partners Angela Perry, John and Priscilla Conyers.

“Just being able to represent for the African American community– the brown community–for them to know that someone looks like me and she was able to do it.  It’s important for me to lead by example to the best of my ability,” said Conyers.

Conyers, along with her husband John and friend and business partner Angela Perry, opened Eggs Up Grill in the Tampa Bay area in November.  Conyers and Perry are both pharmacists.  Her husband John is a firefighter.  Conyers described visiting the Eggs Up Grill in Albany, Georgia and discovering the brand for the first time.

“We fell in love with the food, the culture, the overall vibe was so good.  The service was just amazing.  We thought we needed to bring something like that to the Tampa Bay area.”

Eggs Up Grill in Riverview opened to record-shattering sales through dine-in, takeout and delivery channels. And Conyers believes making a personal connection with their guests is critical to their ongoing success.

“Here at Eggs Up Grill our guests feel welcome, feel right at home.  And that’s the experience we want then to feel. That’s what we represent, that’s what we’re all about.  We want this to be your Happy Place!”

Eggs Up Grill Riverview is also focused on the brand’s motto of Neighbors Serving Neighbors.  The restaurant is partnering with Feeding Tampa Bay which helps provide meals for up to 1500 families in need in the community. 

Eggs Up Grill on track to open more than 12 locations in 2021

SPARTANBURG, S.C. — Eggs Up Grill, a rapidly growing breakfast, brunch, and lunch brand, is anticipating 2021 being a record-breaking year for development with 12-15 new restaurant openings.  The brand is making progress toward those openings with six leases currently signed, and more expected before the end of the first quarter.  The success of the franchise partners at each of these locations starts with the best real estate.  That’s why Eggs Up Grill has invested in a nearly two-year partnership with The Retail Strategy, taking the worry and complexities of site selection away from a budding franchise partner.

TRS offers comprehensive support to franchise partners looking for their new restaurant location.

Steve McCue and his partner Michael Said are new Eggs Up Grill franchise partners opening in the Norfolk, Va., market in late Spring.  They recently signed a lease for their first Eggs Up Grill restaurant. The two have well over 20 years each of experience in franchising and were confident that they knew what to look for in an ideal site. 

“When Michael and I found out that Eggs Up Grill offered a third-party service for site selection, to be honest, we were against it,” said Steve. “We felt that we had done this many times before and didn’t see the need. I want to go on the record that I was wrong! The Retail Strategy, and especially our representative Miller Snyder, is first class. He actually flew to Norfolk on his own prior to meeting with us. When he came to do the market drive with us, you would have thought that he lived there. We were very impressed.”

The Retail Strategy (TRS) provides national, full-service commercial real estate expertise and deal support.  Since partnering with Eggs Up Grill in 2019, TRS developed a strategic plan diving into key attributes of the brand.  TRS applies an individualized approach to finding the right location in each community using mapping and analytics technology to optimize market positioning. Through the brand partnership with TRS, franchise partners have access to this support at no cost to the franchise partner. 

“A restaurant’s location is so much more than just an address – it’s one of the most important decisions you will make as an Eggs Up Grill franchise partner,” says Todd Owen, vice president of franchise sales and development for Eggs Up Grill. “The TRS partnership ensures that our decisions are guided by experts, and empowered by critical market data, so we can, in turn, maximize sales potential.”

Lauren Brunner, founder and CEO of TRS, has worked with dozens of major retailers and restaurant brands, but says that this kind of investment by a franchisor is rare. 

“By using our platform, Eggs Up Grill’s leadership allows you full-service support during the site selection process, and that’s invaluable,” says Brunner. “We use data and analytics and the best team members in the industry to ensure that we minimize exposure and maximize incentives, all while guiding you through the entire process. We really are an extension of the Eggs Up Grill opening team.” 

For the franchise partner, the TRS partnership begins just after the signing of the franchise agreement.  TRS presents franchisees with a review of the “tour book” that provides detailed visuals of the market, ideal sites that are either available or will become available soon, site specifics, and the key attributes of the trade area/marketplace. Of equal importance, the book spotlights consumer habits including where people in the area live, work, shop, and frequent. The TRS team analyzes density, demographics, psychographics, consumer behavior, and even cellular data, as well as traffic drivers like colleges, hospitals, corporations, and military bases.

Next, the TRS team travels to the market to begin narrowing down the list of sites with the franchise partner. In addition to visiting sites, they are able to educate potential landlords on the advantages of partnering with the brand and the franchise partner.  Eggs Up Grill restaurants drive a great amount of morning traffic to a shopping center, which complements other businesses. This leads to negotiations regarding lease terms, incentives, and improvements. 

Brunner says her team understands the success factors needed for Eggs Up Grill. They use their research and expertise, and even creative workarounds when necessary, to negotiate the best terms possible. Once accepted by the Eggs Up Grill team and the franchise partner, the lease is signed. The timing of the process varies from site to site, but TRS ensures that franchise partners start the process early, allowing for a customized experience and the best site selection possible. 

“Choosing your restaurant’s location is an exciting but complex journey, and we are honored to be part of the process,” added Brunner. “Our team is decidedly passionate about Eggs Up Grill because of our great respect for the company’s devoted leadership, and the brand’s community commitment. This brand really does walk the walk, and it’s inspiring to be a part of it.” 

That’s something that franchise partner Steve McCue says he now sees firsthand.

“We didn’t know what to expect, but I will tell you I’ve never seen another franchisor offer such a service. Being with Eggs Up Grill has been a breath of fresh air on both the services they offer and the fact that they are willing to listen to us. We signed a multi-unit deal for Norfolk, and our first call when it comes time for that second location will be to Miller at TRS.”

For more information on The Retail Strategy, visit www.theretailstrategy.com

About Eggs Up Grill:

Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs on the griddle and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Recently ranked as the number one breakfast franchise by Entrepreneur Magazine’s Franchise 500® for its outstanding performance in areas including unit growth, financial strength and stability, and brand power, Eggs Up Grill is experiencing record growth across the Southeast.  Originally founded in Pawleys Island, S.C., in 1997 by restaurateur Chris Skodras, Eggs Up Grill now has 46 locations and is headquartered in Spartanburg, S.C.  In 2018, private equity firm WJ Partners acquired Eggs Up Grill, building the team and priming the brand to rapidly grow in more communities across the U.S. with plans underway to reach the 100-restaurant mark by 2022. For more information, visit https://www.eggsupgrill.com/franchise.

Restaurant Employee Turned Business Owner Signs on to Bring Eggs Up Grill to Charlotte

Newly-signed franchisee and experienced restaurateur, Andre Smith has signed on with Eggs Up Grill in Charlotte, North Carolina. 

Since its founding in 1997 in Pawleys Island, South Carolina, Eggs Up Grill has made a name for itself in the breakfast segment by serving up delicious food in welcoming restaurants across the Southeast.

In the past year, multi-unit deals in Wilmington, North Carolina, Ocala, Florida, South Carolina, North Georgia, and Savannah, Georgia have propelled the brand’s growth, as have single restaurant signings in Asheville, North Carolina, Johnson City, Tennessee, Tampa, Florida and Gastonia, North Carolina. Now, entrepreneur Andre Smith—an experienced restauranteur and business owner—has signed on to open an Eggs Up Grill restaurant in the Charlotte suburb of Fort Mill, South Carolina, with plans to expand with additional locations in the Charlotte market.

Smith partnered with Kevin and Shelley Trayer to bring Eggs Up Grill to the Ft. Mill market.  Kevin is a commercial airline pilot based in Texas and has been a close friend of Smith for many years.  Smith started his career working in restaurants as a part-time cook while still in college. While still in school, he worked his way into mgt., and after graduation became the location’s General Manager. Andre continued to work in the industry, opening his own restaurant, Sports City Grill while also become a real estate investor. 

Andre Smith and Kevin and Shelley Trayer enjoy themselves at the frachise owners conference

“I looked at several franchise brands before coming across the opportunity with Eggs Up Grill,” said Smith. “My team and I would eat at the Greenville location nearly every morning and have always thought of it as a home away from home; it’s like a big family. When I came across the franchise opportunity, I knew it was the perfect fit for me.”

The restaurateur plans on opening his first location within the next 6 to 12 months with hopes of bringing an additional 5 locations to the market.

The breakfast, brunch and lunch brand offers its franchisees several benefits, including a simple business model, strong unit-level economics, a track record of success, fantastic guest reviews, an experienced leadership team and support system and family-friendly hours of operation (6am–2pm), which provides franchisees with an advantageous work/life balance.

While the Eggs Up Grill opportunity is great for entrepreneurs coming from any industry—67% of franchisees were introduced to the brand as loyal fans before owning—it also appeals to those like Smith looking to utilize their restaurant experience and leverage long-standing community involvement to open their own franchise location.

To position franchise partners like Smith for continued success, the brand is growing revenue through menu innovation, expanding its catering program and rolling out online ordering in early 2020 to support the increasing demand for delivery. The brand team also spent the last year investing heavily in technology, training and support—the company’s Training Center and Innovation Kitchen opened in July 2019 in Spartanburg.

“As a franchise partner and a guest, I look forward to going to the restaurant every single morning,” said Smith. “My experience in the kitchen and in restaurant management has helped me greatly on the business side. Our core values of great, home-cooked quality food, friendly service and community involvement presented an ideal opportunity, paired with the brand’s track record of successful franchisees.”

Eggs Up Grill CEO Ricky Richardson says there is room for up to 12 locations in the Charlotte market and anticipates those opening within the next 5 years. The brand opened its first location in Charlotte in the Piper Glen neighborhood in 2018.

“We feel like the Charlotte market is a perfect fit for our brand,” said Richardson. “Eggs Up Grill has experienced exceptional and consistent success in the Carolinas thanks in part to the brand’s great-tasting, All-American breakfast, brunch and lunch menu and the community-centric approach of its franchisees.”

Now, with plans to open 15 to 20 restaurants over the next year, Eggs Up Grill is well on its way to reaching its overall goal of 100-locations by mid-2022. By partnering with qualified franchise partners like Smith and the Trayers, the brand is positioned for rapid success in more communities across the southeastern U.S. and beyond.

“I’ve always loved every aspect of the restaurant industry and Eggs Up Grill gives me an incredible opportunity to leverage my experience to get involved in my community and, ‘serve up smiles from sunup through lunch,’” said Smith. “The beauty of Eggs Up Grill is that it creates a blueprint for success and I’m looking forward to partnering with the brand in expanding throughout the Charlotte market.”

About Eggs Up Grill:

Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs on the griddle, and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Recently ranked as the no. 1 breakfast franchise by Entrepreneur magazine’s Franchise 500® for its outstanding performance in areas including unit growth, financial strength and stability, and brand power, Eggs Up Grill is experiencing record growth across the Southeast. Originally founded in Pawleys Island, S.C., by restaurateur Chris Skodras, Eggs Up Grill now has 47 locations and is headquartered in Spartanburg, S.C.  In 2018, private equity firm WJ Partners acquired Eggs Up Grill, building the team and priming the brand to rapidly grow in more communities across the U.S. with plans underway to reach the 100 restaurant mark by 2023. For more information, visit eggsupgrill.com.

To learn more about franchising with Eggs Up Grill, visit https://www.eggsupgrill.com/franchise/.

Eggs Up Grill Ranked Among Franchise Times Top 200+ Growing Franchise Brands

The Southeastern-based breakfast and lunch restaurant franchise came in at No. 462.   

Eggs Up Grill has been recognized by Franchise Times as one of 2020’s Top 200+ franchise brands, ranking at No. 462 out of 500 franchises. 

Founded in Pawleys Island, South Carolina in 1997 by restaurateur Chris SkodrasEggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs on the griddle and warm, attentive team members will make you feel right at home. The brand is the “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Eggs Up Grill has grown to over 40 locations across the Southeast and is headquartered in Spartanburg, South Carolina.

The rankings are decided by Franchise Times after assessing each brand’s revenue over a three year period. The higher a brand’s revenue influx of those three years, the higher their ranking.

See the full list at franchisetimes.com.

About Eggs Up Grill:

Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs on the griddle, and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Recently ranked as the no. 1 breakfast franchise by Entrepreneur magazine’s Franchise 500® for its outstanding performance in areas including unit growth, financial strength and stability, and brand power, Eggs Up Grill is experiencing record growth across the Southeast. Originally founded in Pawleys Island, S.C., by restaurateur Chris Skodras, Eggs Up Grill now has 47 locations and is headquartered in Spartanburg, S.C.  In 2018, private equity firm WJ Partners acquired Eggs Up Grill, building the team and priming the brand to rapidly grow in more communities across the U.S. with plans underway to reach the 100 restaurant mark by 2023. For more information, visit eggsupgrill.com.