Eggs Up Grill is ready for America to Awaken to Bacon – and Biscuits, Bowls & Burgers

SPARTANBURG, S.C. – As its restaurants return to full-service (operating within recommended safety guidelines), Eggs Up Grill is ready to welcome back its neighbors with a new lineup of bacon dishes guaranteed to make guests smile. The new Awaken to Bacon promotion starts June 18 in all 43 locations. It features four all-new, limited-time dishes bursting with bacon – from cooking freshly chopped bacon pieces into fluffy buttermilk pancakes to turning waffles into buns for a new twist on a Bacon, Egg & Cheese sandwich.

“While these last few months have been very disruptive, we feel passionately about our role in the community to help our guests share a meal with family and friends, laughing and enjoying the time spent together even more,” said Ricky Richardson, CEO of Eggs Up Grill. “Whether enjoying these in our restaurants or in their homes, these new menu items give our guests even more reasons to choose us with meals that showcase the comforting, classic flavors we’re known for, and new twists to traditional dishes. Our franchise partners are small-business owners that chose to become part of our brand and part of their local neighborhoods and want to do everything they can to make their neighbors smile. And you just can’t say ‘bacon’ without a smile on your face.”

Starting at $5.99, the Awaken to Bacon dishes are available for a limited time, featuring:

  • Red, White & Bacon Pancakes – two fluffy buttermilk pancakes with crispy bacon pieces cooked into the batter, topped with fresh strawberries and a dollop of cream cheese frosting, and garnished with (you guessed it) even more bacon – $6.99
  • Bacon, Egg & Cheese Waffle Sandwich – made with a half waffle and an egg, crispy bacon and American cheese served with home fries and a side of syrup for dipping – $5.99
  • Texas Farmhouse Omelet – a four-egg omelet loaded with bacon, andouille sausage, mushrooms, home fries, pepper jack cheese, pickled jalapenos and green chiles, topped with sausage gravy and hatch chiles, and served with a choice home fries or grits and toast – $10.49
  • Double Bacon, Double Cheese Steak Burger – two juicy, steak burger patties stacked with four strips of bacon, American cheese, red onion, lettuce, tomato, mustard, ketchup and pickles on a grilled brioche bun, and served with a choice of home fries, potato salad or chips – $9.99

In addition, Eggs Up Grill is focused on reminding guests of its spot as the neighborhood go-to for breakfast, brunch and lunch. Offered as a weekday-only special, Biscuits, Bowls & Burgers provides three favorite menu items that serve as a satisfying meal, whether guests are dining in or taking out. Included in the promotion:

  • Sausage, Egg and Cheese Biscuit with Home Fries – $5
  • Loaded Home Fry Bowl – $6
  • Great American Cheeseburger with Home Fries – $7

“We developed Biscuits, Bowls & Burgers to offer a few of our guests’ favorites at a price point that speaks to our everyday value,” said Richardson. “While guests know and love us for our breakfast and brunch, we recently revamped our burgers and guests can’t get enough of them! And as with all of our featured promotions, we specifically chose meals that will travel well, as many of our guests have shown their needs are shifting to include more takeout options.”

The brand will also continue to offer its popular Family Bundle meals, first unveiled in the spring as dining rooms closed due to state and local restrictions. Available for takeout or delivery, these meals are designed to feed a family of four for less than $25, with options available that feed up to six.

Bundle meals include:

  • Classic Family Breakfast with scrambled eggs, bacon or sausage, home fries and a choice of biscuits or pancakes.
  • Build-Your-Own Biscuits served with scrambled eggs, bacon or sausage, sausage gravy and home fries.
  • Home Fries and Eggs topped with a choice of bacon and sausage, Italian or vegetarian ingredients.

“Serving our community is a true passion that is at the heart of what we do and our already strong value for the money positioning is even more important right now,” said Richardson. “We are proud to be that community gathering place where all our neighbors are welcome around our tables.”

The Eggs Up Grill menu features feel-good favorites ranging from signature omelets to piled-high burgers and sandwiches. All locations have reopened with full-service dining, and with online ordering, delivery, curbside and catering options, guests are also able to enjoy Eggs Up Grill fare outside of the location’s four walls. Guests may contact their local Eggs Up Grill for more information. 

About Eggs Up Grill:

Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs on the griddle and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Originally founded in Pawleys Island, S.C., in 1997 by restaurateur Chris Skodras, Eggs Up Grill has grown to more than 40 locations across the Southeast and is headquartered in Spartanburg, S.C. With strong AUVs and consistent comp sales momentum, it’s no wonder existing franchisees are reinvesting in the brand and new franchisees are joining the Eggs Up Grill family.

For more information, visit www.eggsupgrill.com.

Eggs Up Grill introduces Family Breakfast Bundles for Take-Out and Delivery

 

 

 

 

 

SPARTANBURG, S.C. – As the nation practices social distancing to curb the spread of COVID-19, Eggs Up Grill is offering the Family Breakfast Bundle to provide guests with a worry-free meal option featuring the brand’s signature home-style cooking in a convenient take-out package. Available at all Eggs Up Grill locations starting now, the Family Breakfast Bundle feeds up to four people for $25 or less.

“We know everyone’s routine has drastically changed, and it seems that we are all craving a sense of normalcy,” said Ricky Richardson, CEO of Eggs Up Grill. “Eggs Up Grill’s local franchise owners of got on the phone and decided together how we would approach the next few weeks to keep our guests and restaurant families safe, healthy and happy. In addition to the extra steps we’ve taken to create an even more safe environment, we are also introducing special Family Breakfast Bundles that can be enjoyed at home while schools are temporarily closed and many of you are working from home. “

The Family Breakfast Bundle is built to feed a family of four, includes scrambled eggs, 12 pieces of bacon, home fries and four biscuits for $25 or less*. Additional people may be added to for $6.25 or less. Each add-on includes eggs, bacon, a serving of home fries and a biscuit per person. And coming soon, guests will also be able to enjoy a Biscuit Bundle featuring half a dozen biscuits, sausage, bacon, and gravy.  It’s enough to feed a family of 4 at $25 or less.  Guests can enjoy every meal from Eggs Up Grill knowing that the food is carefully prepared and each restaurant is properly sanitized according to CDC guidelines.

“We’re in an incredibly trying time for everyone.  As each Eggs Up is owned and operated by a member of the local community  we are especially thankful for all the support from each of you in the community as we work through this time together!” said Richardson.

The Eggs Up Grill menu features feel-good favorites ranging from signature omelets to piled-high breakfast sandwiches. With online ordering, delivery, curbside and catering options, guests are able to enjoy Eggs Up Grill fare outside of the location’s four walls. Guests may contact their local Eggs Up Grill for more information.

*available at participating restaurants, price varies by location

About Eggs Up Grill:

Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs on the griddle and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Originally founded in Pawleys Island, S.C., in 1997 by restaurateur Chris Skodras, Eggs Up Grill has grown to more than 40 locations across the Southeast and is headquartered in Spartanburg, S.C. With strong AUVs and consistent comp sales momentum, it’s no wonder existing franchisees are reinvesting in the brand and new franchisees are joining the Eggs Up Grill family.  For more information, visit https://eggsupgrill.com/franchise.

 

 

 

 

 

 

 

Protecting Your Health

Thank you for taking the time to read this communication from Eggs Up Grill as we believe it is important to share with you how we’re responding to the rapidly evolving COVID-19 (coronavirus) situation.  We want to assure you that at your local Eggs Up Grill, your health, safety and happiness is our #1 job. 

Guests can remain confident that when you dine at Eggs Up Grill, you are in a restaurant that adheres to cleanliness and food safety guidelines that go above and beyond local standards.  We work closely with Ecolab, which is a third-party global leader in hygiene technologies and services.  These policies and inspections ensure our restaurants are cleaner, safer and healthier for you and your family.

We appreciate you understanding that your experience at Eggs Up Grill may be a bit different for the foreseeable future as our communities work thru this situation.  As an example we are removing all condiments from our table tops, making these available on request.  Your menus will now be single use, paper menus that will be discarded after every use.  Our local franchise partners and their teams are stepping up the already stringent cleaning and sanitation practices, increasing the frequency with which they are sanitizing all high-traffic areas and commonly touched surfaces including tables, doors and counters. Please understand that with these enhanced practices, it may take us a few moments longer to seat your table.

We continue to implement our regular handwashing procedures, deep cleaning routines and ensure that sick team members stay home.  We are closely following the recommendations of local and state health departments, the Center for Disease Control & Prevention and the World Health Organization to ensure our guests and team members are safe and healthy.

We also want to make sure you can enjoy the Eggs Up Grill food you love, even if your routine is a little different these days. We encourage you to take advantage of our take-out and delivery services available.  Please check with your local Eggs Up Grill for details     

Eggs Up Grill is dedicated to being a part of your community–truly neighbors serving neighbors.  We are here to make sure we can put a smile on your face, in any way we can. 

Thank you.

Ricky Richardson, CEO

Eggs Up Grill Featured in Entrepreneur Magazine

 

 

 

 

 

 

 

Eggs Up Grill is featured in the March 2020 issue of  Entrepreneur Magazine, detailing the history of our company and the new growth and expansion of the brand.

CEO Ricky Richardson said it best, “What’s so appealing about Eggs Up Grill is the level of authenticity that comes with it. That connection is really differentiating and compelling for a guest.”

We are dedicated to being home to the whole neighborhood, serving smiles from sunup through lunch. Our proven brand and business model supports more than 20 years of success! Come join us as we grow to more neighborhoods across the Southeast.

To read the article, click here.

 

 

 

 

 

 

 

 

Eggs Up Grill offers fresh new flavors this spring

 

 

 

 

 

 

 

 

SPARTANBURG, S.C. – To celebrate the start of spring, Eggs Up Grill is rolling out three fresh new menu items for a limited time. The fan-favorite spot for breakfast, brunch and lunch will feature its Strawberry Éclair French Toast, Texas Farmhouse Omelet and Good Morning Burger from Monday, March 2, through Sunday, April 12.

“The groundhog predicted an early spring this year, and at Eggs Up Grill we’re ready to forget winter and move onto something new. In our case, that means three new menu items,” said Ricky Richardson, CEO of Eggs Up Grill. “Whether you have a sweet tooth, a hearty appetite or are looking for something with a little kick, the Eggs Up Grill menu has something new for you this spring.”

The Strawberry Éclair French Toast features custard-dipped, thick-cut brioche bread, stuffed with cream cheese frosting and topped with sugared strawberries and vanilla cream cheese sauce.

The Texas Farmhouse Omelet is a four-egg omelet loaded with crispy bacon, andouille sausage, sautéed mushrooms, home fries, pickled jalapenos and green chiles. It is topped with Hatch chile gravy for a little zing and served with a choice of home fries or grits.

The Good Morning Burger features two steak burger patties stacked with a mushroom and onion omelet, layered with melted Swiss cheese, topped with crispy bacon and fresh spinach tossed in hot bacon dressing. It is served on a grilled brioche bun.

The new spring menu items provide another reason that Eggs Up Grill is the neighborhood go-to dining spot for so many guests. In addition, the brand’s focus on serving as a friendly locale for the surrounding community means that from the moment guests enter, they are greeted by smiling team members, the sizzle of fresh bacon and the aroma of hot-from-the-griddle pancakes. The menu features feel-good favorites ranging from signature omelets to piled-high breakfast sandwiches. With to-go and catering options, guests are able to enjoy Eggs Up Grill fare outside of the location’s four walls. In short, the breakfast, brunch and lunch restaurant concept has everything to make guests smile.

About Eggs Up Grill:

Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs on the griddle and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Originally founded in Pawleys Island, S.C., in 1997 by restaurateur Chris Skodras, Eggs Up Grill has grown to more than 40 locations across the Southeast and is headquartered in Spartanburg, S.C. With strong AUVs and consistent comp sales momentum, it’s no wonder existing franchisees are reinvesting in the brand and new franchisees are joining the Eggs Up Grill family.

In 2018, private equity firm WJ Partners acquired Eggs Up Grill, building the team and priming the brand to rapidly grow in more communities across the U.S. with plans underway to reach the 100-location mark by 2022. For more information, visit https://eggsupgrill.com/franchise.

 

From Franchisor to Franchisee: Why Eggs Up Grill Was An Opportunity The Brand’s CFO Couldn’t Resist

 

 

 

 

 

 

Spartanburg, S.C. — Eggs Up Grill’s CFO Andy Wright is trading in his title for that of a multi-unit franchisee, jumping at the opportunity to invest in the brand that’s experiencing rapid growth across the Southeast.  Wright joined Eggs Up Grill in 2018 in conjunction with WJ Partners acquiring majority ownership of the brand. Having helped Eggs Up Grill grow by nearly 70% since acquisition, from 24 to 40 restaurants across the southeast US, Wright is now moving into franchise ownership.

“Transitioning to the ‘other side’ is a huge vote of confidence for the company, and a belief in my ability to successfully build my own business,” said Wright.

Founded in Pawleys Island, South Carolina, in 1997, Eggs Up Grill was built on a commitment to provide communities a gathering place for great food and great conversation, from sunup through lunch. As the brand grows, it maintains that same sense of community and focus on serving neighbors, something that propelled Wright to sign a development agreement with Eggs Up Grill to open five locations across Northern Georgia.

“The first time I ate at Eggs Up Grill, it was an experience that took me back to my roots growing up in Hall County, Georgia,” said Wright. “The food was classic, All-American dishes that tasted great. The service was warm and friendly, making me truly feel at home, and just like the first time I’ve always left with a smile on my face! I am honored I get to bring this same experience to these neighborhoods in my home state.”

His development agreement includes several North Georgia communities that are experiencing significant population growth including Athens, Cumming, Canton, Cartersville and Rome.

“These areas all have strong communities with favorable demographics and are all regional hubs in the Northern part of Georgia,” Wright said. “I am still in the early stages of selecting the exact locations for these restaurants but I’m confident that the brand will thrive here.”

Wright has enjoyed a successful career in the corporate world, working with many of the brands owned by the principal investor of Eggs Up Grill. After earning a finance degree from the University of Georgia, Wright worked for Extended Stay America, IBM, OTO Development, and later, Pure Barre prior to joining the breakfast, brunch and lunch brand.

Wright noted that among the many reasons he decided to become a franchisee, he believes that the brand illustrates a proven business model with strong unit-level economics, a track record of success, impressively lower food costs and strong average sales. According to the brand’s 2019 franchise disclosure document (FDD), the average restaurant sales for the system range from $980,871 to $922,102*.

Eggs Up Grill’s operating hours from 6 a.m. to 2 p.m. also attracted the executive to become a franchisee with the brand. Wright mentioned that his family life is extremely important to him, and the opportunity presented a desirable work-life balance, along with a family-friendly atmosphere that embodies the feel of a true neighborhood mainstay.

Additionally, Wright has spent his entire career in corporate roles and feels that his professional experiences uniquely qualify him for owning a franchise. “My depth of experience has truly set me up for success for this opportunity. I have an entrepreneurial spirit and a strong desire to bring the brand to new communities, as Eggs Up Grill continues to grow.”

Now with more than 40 locations across the Southeastern U.S., Eggs Up Grill is slated to open 15 to 20 locations in 2020 and is on track to reach 100 locations by 2022. As exemplified by Wright’s story, right now is an exciting time to become an Eggs Up Grill franchisee—with such impressive growth in place, the future proving to provide a sunny-side up franchise opportunity.

ABOUT EGGS UP GRILL:

Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup thru lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs on the griddle and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Originally founded in Pawleys Island, S.C. in 1997 by restaurateur Chris Skodras, Eggs Up Grill has grown to 41 locations across the Southeast and is headquartered in Spartanburg, S.C.  With strong AUVs and consistent comp sales momentum, it’s no wonder existing franchisees are reinvesting in the brand, accounting for half of its projected 40% growth in 2019. In 2018, private equity firm WJ Partners acquired Eggs Up Grill, building the team and priming the brand to rapidly grow in more communities across the US with plans underway to reach the 100-location mark by 2022. For more information, visit https://eggsupgrill.com/franchise.

Eggs Up Grill Featured on WSPA-TV (CBS Affiliate)

 

 

 

 

 

 

 

Eggs Up Grill’s Spartanburg General Manager Chris Eubanks recently appeared on WSPA-TV, a CBS Affiliate, to discuss the brand’s new menu items and menu innovation at the Spartanburg test kitchen. Eubanks shared several items with the station, including a Shrimp and Grits Omelette and Peaches & Cream Pancakes, which are available at all of the brand’s 38 locations and which originated at the test kitchen.

He also shared menu items that are currently being tested in six of the brand’s locations, including Sticky Buns, Grits Souffle, a Shrimp and Grits Bowl and the brand’s “secret” to their fluffy scrambled eggs, which are all cracked to order, and never pre-cracked.

“The visual appeal to each dish are huge; as well as the craveability and memorability,” Eubanks said. “But of course, deliciousness is the most important factor.”

With 38 restaurants in operation in the Southeast, an additional 30 restaurant commitments in the pipeline, and 15 to 20 restaurants expected to open in 2020, the brand’s momentum isn’t expected to slow down anytime soon…nor are their new, delicious menu offerings.

To view the full segment, click here.

Franchise Times: Former Fridays President Set to Crack Growth at Eggs Up Grill

 

 

 

 

 

 

CEO Ricky Richardson joined Eggs Up Grill in July 2018, shortly after the brand was acquired by private investment firm WJ Partners and shortly put a strategy in place to open 100 restaurants by mid-2022. The seasoned CEO claims he was drawn to the brand due to the growth opportunity, among many other factors. “I wanted to bring my background someplace to help with growth,” said Richardson in the Franchise Times interview.

With more than 35 years of multi-unit and franchise operations experience, including 20+ years with TGI Fridays, where he served as president and chief operating officer, overseeing more than 500 restaurants, Richardson is fueling Eggs Up Grill’s growth with 18 projected openings in 2020, followed by 20+ openings in 2021.

The franchise brand, which seeks franchisees who are, “authentic and community minded” is an appealing franchise opportunity for both single and multi-unit operators with roughly $900,000 AUVs, and family-friendly operating hours of 6 a.m. to 2 p.m., an appealing factor for both franchisees and employees alike.

“Our franchisees are able to enjoy a successful and profitable business, or businesses while being able to be there for your family when it matters most,” said Richardson.

Under Richardson’s leadership, the brand projects to reach 100 restaurants by mid-2022. To read the full Franchise Times article, please click here.

 

Eggs Up Grill Rolls Out Shrimp and Grits Omelet, Baked Peaches and Cream Pancakes and better burgers

 

 

 

 

 

 

SPARTANBURG, S.C. – Eggs Up Grill – the fan-favorite spot for breakfast, brunch and lunch – is offering two new permanent menu items and an improved burger lineup in all 36 locations on Monday, Nov. 18. Developed in the test kitchen and company restaurant in Spartanburg, S.C., the Shrimp and Grits Omelet and Baked Peaches and Cream Pancakes have been guest favorites since introduction, earning their way onto the menu in every location.   In addition to the new items, the brand also improved its three signature burgers to feature two, great tasting, juicy steak burger patties and a soft brioche bun.

“We are constantly listening to our guests and franchise partners, always in search of better ways to better please our guests” said Ricky Richardson, CEO of Eggs Up Grill. “Our test kitchen regularly assesses fan-favorite items and builds dishes that we believe will appeal to our guests’ taste buds. We launched these items in our company restaurant and immediately enjoyed strong sales and positive guest feedback. That’s when we knew we had menu winners that we should share with guests across all locations.”

The Shrimp and Grits Omelet includes an omelet made with fresh, hand-cracked eggs,  packed with shrimp, andouille sausage, green peppers, charred onions and Swiss cheese and served with fire-roasted tomato and spinach grits.

“This omelet is a true Southern staple with an Eggs Up Grill twist. Our grits are already perfectly prepared, but now have an added robustness and richness from the fire roasted tomato and sautéed spinach flavors. It’s served with a charred lemon that, once squeezed over the dish, brings it all together,” explained Richardson.

The Baked Peaches and Cream Pancakes include two golden-brown buttermilk pancakes layered with caramelized peaches, topped with a dollop of sweet cream cheese frosting and sprinkled with powdered sugar.

“This item isn’t something you will find in other restaurant brands. It really tastes like peach cobbler, with the tartness of the fruit balancing the sweetness perfectly. With the cream cheese frosting, you won’t even need syrup,” continued Richardson.

The Shrimp and Grits Omelet, Baked Peaches and Cream Pancakes and the all-new burgers are just some of the new reasons that Eggs Up Grill is the neighborhood go-to dining spot for so many guests. In addition, the brand’s focus on serving as a friendly locale for the surrounding community means that from the moment guests enter, they are greeted by smiling team members, the sizzle of fresh bacon and the aroma of hot-from-the-griddle pancakes. The menu features feel-good favorites ranging from signature omelets, piled-high breakfast sandwiches and great tasting lunch offers. With catering and take-out options, guests are able to enjoy Eggs Up Grill fare outside of the location’s four walls. In short, the breakfast, brunch and lunch restaurant concept has everything to make guests smile.

 About Eggs Up Grill:

Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs on the griddle and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Originally founded in Pawleys Island, S.C., in 1997 by restaurateur Chris Skodras, Eggs Up Grill has grown to more than 35 locations across the Southeast and is headquartered in Spartanburg, S.C. With strong AUVs and consistent comp sales momentum, it’s no wonder existing franchisees are reinvesting in the brand, accounting for half of its projected 40 percent growth in 2019.

In 2018, private equity firm WJ Partners acquired Eggs Up Grill, building the team and priming the brand to rapidly grow in more communities across the U.S. with plans underway to reach the 100-location mark by 2022. For more information, visit https://eggsupgrill.com/franchise.