Brand exceeds 2019 sales by more than 10 percent year-to-date
SPARTANBURG, S.C. – Eggs Up Grill, a rapidly growing breakfast, brunch, and lunch Brand, has reached a major milestone in number of restaurants and comparative sales. After a challenging 18 months for the restaurant industry, the Brand is seeing explosive growth – both in sales and openings. New restaurants in Richmond, Va. and Winter Garden, Fla. opened in recent weeks, with Eggs Up Grill reaching 50 locations. Through new revenue channels developed during the pandemic, Eggs Up Grill is currently experiencing a 10 percent increase in sales over 2019.
“Over the last 18 months, Eggs Up Grill reimagined our business and created new revenue channels,” said Ricky Richardson, chief executive officer of Eggs Up Grill. “Through those changes, and the unparalleled work of our franchise partners, our performance is better than ever as we set new sales and growth records.”
The reimagining of Eggs Up Grill included new experiences for guests. The Brand added enhanced technology to simplify takeout and delivery options, and its new restaurants now feature dedicated to-go stations allowing for easy pick-up of online orders and third-party delivery. Eggs Up Grill also added mimosas to its menu in the spring and reports beverages make up 4-8% of restaurant sales. And, Eggs Up Grill went virtual this year with Biscuits, Bowls & Burgers, a brand exclusively available on third-party delivery sites.
“Integrating these changes has made our already successful Eggs Up Grill experience – the one that attracts guests to our brand in the first place – stronger than ever,” Richardson added. “I’m very encouraged by the strong sales trend we are seeing with our restaurants outperforming 2019 sales by more than 10 percent year-to-date, exceeding 20 percent this summer.”
Eggs Up Grill has been setting restaurant-opening records for three years in a row, growing on average 25 percent each year. 2021’s 12 new locations continue that trend. This summer Eggs Up Grill cracked 50 restaurants with openings in Winter Garden, Fla., the first of four in the Orlando market, as well as the Carolinas and Richmond, Va. By year’s end, Eggs Up Grill will expand into Alabama and Tennessee, growing its footprint across eight southeastern states. Development underway includes 20 new Eggs Up Grill openings in 2022.
About Eggs Up Grill:
Eggs Up Grill offers Everything to Make You Smile, for both guests and franchise partners. We are home to the whole neighborhood, serving smiles from sunup through lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs and juicy burgers on the griddle, and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Recently ranked as the no. 1 breakfast franchise by Entrepreneur magazine’s Franchise 500® for our outstanding performance in areas including restaurant growth, financial strength and stability, and brand power, Eggs Up Grill is experiencing record growth across the Southeast. Originally founded in Pawleys Island, S.C., Eggs Up Grill now has more than 50 locations across the southeast. In 2018, private equity firm WJ Partners acquired Eggs Up Grill, building the team, and priming the brand to rapidly grow in more communities across the U.S. with plans underway to double in size by 2023. For more information, visit https://www.eggsupgrill.com/franchise.