Regional franchise owner, family restaurateur and community leader heads development of new breakfast destination in the Tri-Cities area
JOHNSON CITY, TENN. – Eggs Up Grill, a rapidly growing breakfast, brunch and lunch concept, begins construction this month on its first Tennessee location in Johnson City. The restaurant, known for its great-tasting, freshly prepared meals, friendly service and inviting atmosphere, is located at 2011 N. Road Street, at The Mall at Johnson City, situated in the upbeat and flourishing area of town. This is the first Eggs Up Grill for Franchise Owner Ken Bates.
“We know the breakfast segment is thriving so opening the first Eggs Up Grill in Tennessee is exciting and the best choice in terms of value and quality,” said Bates. “Along with the menu, we’re always impressed with the family atmosphere at Eggs Up Grill, which is something we’ve always promoted and will continue to do so. It will be a fun place to work.”
Bates, a native of Kingsport, TN, has worked in the franchise business for more than 30 years, yielding an extensive knowledge of the restaurant industry and general business development. Bates’ prominent career with Little Caesars began in Clinton, TN, and grew to 24 restaurants across four states, including Tennessee, Virginia, South Carolina and Georgia. The restaurateur’s business tenure also includes Chase Meadows residential development along with new commercial interests. Bates has served as president of East Tennessee State University (ETSU) Pirate Club and continues support of the ETSU Foundation.
Eggs Up Grill in Johnson City will feature the brand’s newest kitchen innovation, which includes a streamlined design and the addition of fryers, allowing Eggs Up Grill to expand its menu offerings.
Bates is especially pleased to be opening in a popular residential location, close to local schools and in the heart of the city’s dining and entertainment district. Bates eventually wants to grow with the Brand and open five Eggs Up Grills in the Tri-Cities Tennessee and Virginia market.
Bates says, “The Johnson City Mall location lends a regional draw and is currently the happening place in Johnson City for new restaurant concepts.”
With seating for 106, plus an outdoor patio for dining, the 2,750 square-foot restaurant will be designed to make guests feel at home in a light, bright and cheery atmosphere. Whether dining at the counter feeling the energy from the kitchen, at a table shared with neighbors and friends, outside on the patio or in a cozy booth, guests can choose seating options to suit the perfect occasion or mood. The walls will feature artwork specifically designed for Eggs Up Grill that pays homage to its namesake, the Egg.
The Johnson City restaurant will serve guests seven days a week from 6 a.m. to 2 p.m. with dine-in, online ordering, takeout, catering and delivery options available. A convenient to-go station will allow for easy pick-up for online orders and third-party delivery.
Eggs Up Grill caters events big or small, with a menu featuring breakfast favorites like eggs, grits, home fries, biscuits and gravy and muffins. Salads, sandwiches and wraps are available for catered lunch.
“We are excited to open the first Eggs Up Gill in Tennessee and begin serving and supporting the Johnson City community,” said Eggs Up Grill CEO Ricky Richardson. “Eggs Up Grill is not just a great dining option for breakfast and lunch, but also a hub for local activity. We look forward to partnering with the community and serving our neighbors.”
With locations across the Southeast – Georgia, Florida, the Carolinas and Virginia, Eggs Up Grill offers seasonal items and its full menu for dine-in, takeout or delivery. Menu categories include omelets and benedicts prepared with fresh, hand-cracked eggs, pancakes, waffles, and breakfast sandwiches, as well as classic breakfast entrees. Lunch choices included juicy burgers, tasty sandwiches, wraps and salads. The menu also offers heart-healthy and gluten-friendly options and a kids’ menu. The full menu is available open to close, from 6 a.m. to 2 p.m. Family Bundle meals are offered for takeout and delivery, providing an easy option to feed four people starting at $25. All locations are individually owned and operated by a local member of the community, providing great-tasting, freshly prepared breakfast, brunch and lunch options.
The Johnson City Eggs Up Grill restaurant plans to employ 25 team members and will begin hiring later this year. Those interested can apply at eggsupgrill.com. For more information on the Johnson City restaurant, follow @eugjohnsoncity on Instagram and Facebook.