FSR Magazine talked to Eggs Up Grill CEO Ricky Richardson about how we develop and strengthen our brand culture, from building a great team and menu to setting the perfect scene to, ultimately, making customers want to come back for more. Here’s what he had to say:
In one sentence, Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch. We serve real food for real people. We call this “neighbors serving neighbors.” The connections that exist between our franchise partners, team members, and guests are authentic, because franchisees and team members come from the communities they serve. Eggs Up Grill franchisees often partner with local charities, organizations, churches, schools, and sports teams for fundraising and support, helping serve the community—their neighbors.
From the moment guests enter, they are greeted with a light, bright, and cheery atmosphere. Whether at the counter feeling the energy from the kitchen, at a community table shared with neighbors and friends, or in a cozy nook, guests can choose seating options to perfectly suit the occasion or mood.
Oftentimes the restaurant business can be transactional, serving as a functional solution to hunger, but successful brands go beyond this to impact their guests on an emotional level that ultimately results in customer loyalty. In a world where online ordering and delivery are taking over, many people still crave an authentic connection along with good food when they visit a restaurant. Eggs Up Grill is built to do just that—offer a great-tasting, all-American menu and personally connect with guests through warm, friendly service.
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