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Last Updated: September 21, 2026
Effective Date: April 15, 2025

Privacy Policy

EUG Franchising, LLC (“Eggs Up Grill,” “we,” or “us”) wants you to know exactly how we handle your information. Here is the quick version. The details follow below.

  • What we collect: the details you share with us, like your name, phone number, and orders, so we can serve you and send you Smile Society surprises.
  • Who sees it: we share guest information with our franchise partners, who own and operate all Eggs Up Grill restaurants.
  • Advertising: we work with advertising partners, and we do not sell our guest list.
  • Your choices: text STOP to end text messages, use the unsubscribe link to end emails, and ask us anytime to delete your information. Completing these tasks does remove you from our smile society surprise program, we will no longer be able to send you offers or exclusive surprises.
  • Who this is for: guests 18 years old or older.

Who This Policy Covers

EUG Franchising, LLC licenses the Eggs Up Grill brand to franchise partners. This policy explains how we collect, use, and share your personal information, and the choices you have.

This policy applies when you:

  • Visit eggsupgrill.com, order.eggsupgrill.com, cater.eggsupgrill.com, or smile.society.eggsupgrill.com (our “Sites”).
  • Join or take part in Smile Society, our text-message program.
  • Order online or place a catering order.
  • Respond to one of our guest feedback surveys.
  • Give your phone number to a server to redeem a Gold Ticket, or redeem a promo code or online offer.
  • Contact us with a question or request.

This policy does not apply to:

  • Job applicants. This page does not cover information from people applying for jobs.
  • What franchise partners do as locally owned businesses. All Eggs Up Grill restaurants are independently owned and operated by franchise partners. Anything a franchise partner does on its own, such as its own marketing or its own records and systems, is not covered by this policy.
  • Delivery apps. If you order through Uber Eats, DoorDash, grubhub etc. those companies follow their own privacy policies. They do not share guest-level data with us.

What Information We Collect

Information you give us. When you join Smile Society, place an order, or contact us, we may collect:

  • Your name, email address, and phone number
  • Your birthday, ZIP code, area code, and country
  • Your neighborhood restaurant & location
  • The kinds of news you would like to receive from us
  • Any message or details you send us when you contact us

Information from your visits and orders. We keep a record of your order history and your offer history, including which offers you received and which you redeemed.

Location information. We may learn your general location from the last time you interacted with one of our messages, and from the transactions you complete with us.

Information collected automatically. When you use our Sites or read our messages, we may collect:

  • Whether you open our emails and click links in them
  • Whether you click links in our text messages
  • Device and browsing information, such as your browser type and the pages you view, collected through cookies and similar tools (see “Cookies, Tracking, and Advertising” below)

How We Use Your Information

We use your information to:

  • Run Smile Society and send you local offers and updates.
  • Take and fulfill your orders, and honor your Gold Tickets, promo codes, and in-wallet offers.
  • Personalize what we send you, based on your neighborhood restaurant and the news you asked for.
  • Understand how guests use our restaurants and Sites, and make them better.
  • Show and measure our advertising.
  • Help our franchise partners understand and serve their guests.
  • Answer your questions and requests.
  • Protect our business, prevent fraud, and follow the law.

Who We Share Your Information With

  • Franchise partners. We share guest-level information and summary (aggregated) information with our franchise partners so they can serve their guests and run their restaurants. What a franchise partner does with information on its own is not covered by this policy.
  • Service providers. We work with companies that help us with online ordering, text and email messaging, offers and rewards, analytics, and data storage. They may use your information only to do their work for us.
  • Advertising partners. We allow advertising partners to collect some of your information through cookies and similar tools, so we can show you ads and see how well they work. Some states call this “targeted advertising,” “sharing,” or a “sale” of information. We do not sell our guest list to anyone for money.
  • Delivery apps. Uber Eats and DoorDash collect information under their own privacy policies. They do not share guest-level data with us beyond transactional details.
  • Legal and business reasons. We may share information when the law requires it, to protect our rights or the safety of others, or as part of a sale, merger, or similar business change.

Cookies, Tracking, and Advertising

Our Sites and ads use cookies, pixels, and similar tools. These include Google Analytics, which helps us understand how people use our Sites, and the Meta pixel, which helps us show and measure ads on Facebook and Instagram. We also track email opens, email clicks, and text link clicks.

You have choices:

Our Sites do not respond to “Do Not Track” signals.

Smile Society Text Program

How it works. Smile Society is our text-message program. Surprises, including a birthday surprise, come straight to your phone. Each text includes a Gold Ticket with a description, expiration date, and terms. To redeem, show your server your Gold Ticket and give them your phone number so they can look it up. There is no login, no points, no receipt scanning, and no balance to track.

Text messaging terms. When you sign up, you agree to receive Smile Society offers and updates by text. EUG Franchising, LLC will send a maximum of 5 text messages per month. This limit does not include messages triggered by actions you take on our Sites. Your local franchise partner may also send local text messages. Because of these extra messages, the total you receive may be higher than 5. Message and data rates may apply.

To stop texts, text STOP at any time. After you send STOP, we will stop sending you texts.

For help, email smile.society@eggsupgrill.com with questions about Smile Society or our texting and email policies.

Email. Smile Society offers come by text. If you also receive emails from us, use the unsubscribe link in any email to stop them. Opting out of texts does not opt you out of emails, and opting out of emails does not opt you out of texts.

Rejoining. To resubscribe to texts, text UNSTOP to 32794.

How Long We Keep Your Information

While you are active in Smile Society, we keep your phone number and offer history so we can send you surprises and honor your Gold Tickets.

If you text STOP, we stop sending you messages. We still keep information about your past visits, orders, and redeemed offers, so we can understand how our restaurants are doing and improve the restaurant experience for guests like you.

If you would like us to delete your information, just ask. We will remove you from our database when you make a request. See “Your Choices and Rights” below for how to reach us.

Your Choices and Rights

You can:

  • Ask what we have. Request details about the personal information we hold about you and how we use it.
  • Ask us to correct it. Tell us if something is wrong.
  • Ask us to delete it. We will remove you from our database.

Eggs Up Grill restaurants are located in Florida, Georgia, Alabama, Mississippi, Louisiana, Kansas, Tennessee, South Carolina, North Carolina, Virginia, Pennsylvania, Michigan, Maryland, Texas, Indiana, and Missouri. We offer these choices to all guests, wherever you live. We will not treat you differently for using them.

How to make a request.

Confirming it’s you. Before we act on a request, we need to be sure it is really you or someone you have authorized. We will compare what you tell us against our records, and we may ask you for a few more details.

Franchise partners’ records. When you ask us to delete your information, we remove it from our database. Information that a franchise partner holds on its own is not covered by this policy, so you may need to contact that restaurant directly.

Guests 18 and Older Only

Our Sites and Smile Society are for guests who are 18 years old or older, and this policy applies only to those guests. By using our Sites, joining Smile Society, or giving us your information, you tell us you are 18 or older.

We ask for your birthday, but we do not verify it. We do not knowingly collect information from anyone under 18. If you believe someone under 18 has shared information with us, please contact us and we will delete it.

Keeping Your Information Safe

We use safeguards designed to protect your information from loss, misuse, and unauthorized access. No website or system can be guaranteed to be 100% secure, but we take this seriously.

Links to Other Sites

Our Sites may link to other websites, like social media pages or delivery apps. Those sites follow their own privacy policies, not ours. We encourage you to read them.

Changes to This Policy

We may update this policy from time to time. The “Last Updated” date at the top of this page shows when it last changed. If we make major changes, we will also post a note on our Sites.

Contact Us

Questions about this policy or your information? We are happy to help.

EUG Franchising, LLC
Attn: Privacy
100 Dunbar Street, Suite 301
Spartanburg, SC 29306
Phone: (864) 310-2400
Email: wecare@eggsupgrill.com
Smile Society questions: smile.society@eggsupgrill.com